Sturgis 70th Anniversary book

Coupons Coupons

I’m pleased to say that our discount coupon program, which allows readers to pre-order both the Sturgis and the Pro Pinstripe books at a significant discount, is working well. Lot’s of people have used the discount program to save ten bucks per book, and there’s only one little wrinkle to report today.

Somehow the Sturgis book password expired. So even after putting the code word: sturgis70, into the appropriate box on the order page, people were not able to get the discounted book.

I’m pleased to report that by the end of today, Monday the 29th, the coupon will indeed work as promised, and will continue to work until the book comes off the press.

Progress Report

At this point both books are at the printer, which is located in the US, so we’re hoping for books in ten to fourteen days. Obviously the progress will be noted here on my blog.

Thanks to everyone who ordered either of our new books, and thanks for being patient with us.

The Sturgis coupon did expire, but we’ve rectified the situation so the coupon will work until the book actually comes off the press.

Bob Feather, author of our next musical instrument book, just sent me a picture of the finished “dream guitar,” the centerfold of the Electronic Guitar Assembly book due out in late spring of 2011. Designed to help the do it yourselfer who wants to build an electronic guitar, the book covers the assembly of two guitars, an inexpensive or starter guitar, and the dream guitar seen here.

Bob worked in close association with Michael Mascagna, the luthier who did the actual guitar build. Over the course of almost 2 weeks, Michael assembled the guitar, while Bob took excruciatingly detailed sequential photos.

If the name Bob Feather rings a bell, it’s because he photographs most of the custom bikes seen in the magazine: American Iron. During a conversation in Sturgis a few years ago, he mentioned his obsession for guitars, and the fact that he plays in a garage band and also sells custom, handmade, pickups to clients around the world through his small company, Telenator Musical Electronics LLC.

After he was done telling me alL this, the light went off, and I realized Bob would be the perfect person to write an electronic guitar assembly book.

The bad news is the fact that the finished, printed book, won’t be out until spring of 2011. The good news is the fact that the digital version, will be out well before that, just stay tuned for more details.

This beautiful one-off electric guitar is the main topic of our next musical instruments how-to book: Electric Guitar Assembly.

Sturgis 70th Anniversary book

We are still crankin’ on the Sturgis book, hoping to send it to the printer in about 7 to 10 days. Though the progress is a little frustrating, the book is looking good and the photos I’m finding just get better and better.

Main Street Sturgis, what some people call “an experience like no other.”